Friday, April 18, 2014

This ... is PNN

 Would you watch PNN?  And of course much more importantly, would advertisers buy ad time.  I guess one goes with the other.  If enough people watch, the ad revenue will come.  But I'm getting way ahead of myself. Let me catch you up a bit.  PNN is a new cable news network I'm launching...in my head.  Positive News Network.  PNN would send it's talented and effervescent reporters on assignment to bring to our televisions, computers, and mobile devices the positive human interest stories that happen all around the world every day and are rarely given any media attention.

 The mission of PNN is not to unseat the existing news networks.  Nor is it born of the notion that conflict, politics, famine and legal tangles should not be reported.  But speaking for myself, both a consumer of media as well as the founder and benevolent overlord of PNN, I'd love a feel-good alternative that I could turn to on channel 764 when I needed a lift.
 
 Now you may say, and correctly, that major network and cable news stations often devote time during the broadcast day to highlight a positive, grab a tissue sort of story.  Yes, but it's such a small portion of the broadcast, you'd be lucky to catch it.  And in my opinion it's the broadcast news equivalent of an "image song."  A retired disk jockey once shared that concept with me.  He said that rock stations will insert the occasional obscure cut of Led Zeppelin, Yes, or Rush to remind listeners that their station is the more legit choice for "real" rock fans.

 PNN will leave the "If it bleeds it leads" approach to those who have raised it to an art form.  Our program will lead with a teacher in Roanoke who receives a report card from each student in her class after every marking period.  Next we go to Glen in Nashville who is interviewing musicians who won't allow you into the concert hall unless you're accompanied by a child ... who gets in free, by the way.  Then we check in with Gayle, who's tearfully both reporting on and witness to the reunion of 62 year old twins who never knew before this week that they had a sister.  Tearfully reporting you ask? Yes, automatons need not apply.

 Of course, there are a few remaining details to work out before the big launch of PNN.  There's the "voice" of PNN.  The voice of Darth Vader is taken, and probably not a good fit anyway.  I'm thinking more along the lines of Betty White.  Then there's the small issue of start up capital, recruitment, licences, ... yeah, it could be awhile before we appear in your coffee and salsa stained channel guide, but the dream won't die. On that I give you my word.  And so it goes.... wait, that's taken isn't it? Someone get with Linda Ellerbee's people. . .


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